We’re inviting quality law firms—regardless of size or location—to join a first-of-its-kind global referral network, completely free of charge.
“We realized that the last thing the world needs is another ‘me too’ referral network like all the others. It’s innovation that drives what it is we do. We don’t get our inspiration from the past, we get it from the future. One way we can do this is by offering our members the most innovative technologies and tools enabling them to compete and thrive in our increasingly fluid, ever-changing industry,” Jeff Modisett, Nextlaw Global Referral Network CEO, said. “In reality, working closely with Nextlaw Labs, we can offer our members the world’s most sophisticated technologies that until now, only the world’s largest law firms could access or afford.”
What is Nextlaw Global Referral Network?
Introducing a global legal referral network unlike any other, created by Dentons, the world’s largest law firm. Developed to connect and increase opportunities for law firms, while helping them secure the top legal talent in the world for their clients, Nextlaw Global Referral Network provides unprecedented business opportunities to its members.
- Not pay-to-play
- It’s free
- Not limited to one law firm in any one location, so specialty or boutique firms are free to join and member firms have a wider choice of referral firms
- Uses a new technology platform that makes it easier and faster to find the right lawyer at the right firm
- Promotes reciprocal repeat referrals
- Provides instantaneous access to the top talent around the world
- Allows you to market to your clients that you can assist them virtually anywhere
How does the Nextlaw Global Referral Network application process work?
The Nextlaw Global Referral Network team will review your application and assess your eligibility.
If your firm is accepted, you will receive an information kit to guide you in communicating your membership to your clients and prospects.
Frequently Asked Questions
Why does the largest law firm in the world want to invest the time and money to build a new kind of global legal referral network?,
Core to Dentons' strategy is listening to its clients' needs and acting as a connector. Connecting clients with the top talent in the world—by region, practice and industry sector—benefits all. The legal profession, like every other industry in the world, will inevitably be restructured. Dentons is leading the charge because it sees other law firms as collaborators, not competitors. And you are invited to join us.
How is Nextlaw Global Referral Network different from the other networks with which we are already familiar?,Nextlaw Global Referral Network is free, not pay-to-play; it encourages reciprocal referrals, and it focuses on quality.
Current legal referral networks don’t work for clients—they work for the law firms that pay a fee to be the exclusive member in each geographic location.
Nearly all legal referral networks consist of law firms that are willing to pay significant membership or annual fees. Nextlaw Global Referral Network does not charge a fee for membership. And because it is not territorially exclusive, you can apply to cover any location where you have an office. With free membership, the ability to have multiple firms with differing strengths in any city, and a technology platform that promotes reciprocal repeat referrals, Nextlaw Global Referral Network is committed to connecting clients with the right talent for their need, connecting high-quality firms to opportunities everywhere.
Given that Nextlaw Global Referral Network is associated with Dentons, how can I trust that you won’t use my Network referrals as an opportunity to “poach” my clients?,
All parties to Nextlaw Global Referral Network—the Network itself and its member firms, including Dentons—will be subject to a clear, written Membership Agreement that reviews the applicable legal and ethical obligations of the parties and appropriate restrictions on sharing information. In addition to the contractual obligations, the Network is a collaborative enterprise, which will only succeed if the members are satisfied.
Although there are ethical restrictions in many jurisdictions that preclude legal professionals from disclosing their clients, the Network exists to ensure that its members are able to better serve their clients through trusted relationships with other network members. Accordingly, all members must abide by these obligations (lest they be expelled from the Network) and any member who is dissatisfied will be able to voluntarily withdraw without penalty at any time.
We’re a small law firm; how can we be certain that we will be treated fairly by Nextlaw Global Referral Network?,
All member firms are treated objectively and fairly. Nextlaw Global Referral Network’s success depends on this core principle. By charging no fee and not limiting a location to one law firm, more law firms will be able to become members of Nextlaw Global Referral Network. The more members in the network the stronger it is, so everyone benefits when everyone is treated fairly.
Can any firm join or are there certain requirements and/or limitations (for example, by qualification, size, region or practice)?,
Are there any hidden costs or opportunity costs?,No.
What is the process for joining Nextlaw Global Referral Network?,
Firms that are currently part of our informal referral network—called founding firms—are being asked to join Nextlaw Global Referral Network. These founding firms are firms Dentons has worked with previously and has fully vetted. Naturally, any founding firm may opt out of the Network.
What information will I need to provide on my profile?,
If your firm currently has a public website, the information will be similar to your firm summary or "About Us" page (including, of course, name, address, phone numbers and email address). We encourage each firm to list its key practice areas, as well as industry sector experience. We also request that you provide specific contact information for your designated network liaison partner.
Can a firm leave the network at any time?,Yes.
How do I update or edit my data?,The platform allows for self-editing. You are in control of the information that is displayed to the rest of the Network, as long as it is within the broad guidelines of the Network.
Will there be training on how to use the technology and website?,Yes. New members are provided with an onboarding guide as well as support provided by the Network.
I have heard that there is a tracking system. How does that work?,All referrals are tracked so that members know which firms are referring work to other Network members and which are not.
If I am located within the same region as a Dentons office, will I be treated fairly, or will referred work go to the Dentons office?,
For work that originates with Dentons, if Dentons does not have the specific team or experience to meet client needs in a specific geography, sector or practice, the Firm will connect clients to the right talent to fit their needs; if it has the capability, the work will be done by Dentons lawyers and professionals. For work that originates outside Dentons, any member firm is at liberty to refer work to any other firm in the Network.
If there are two member firms in the same region with the same practice and sector expertise, how does the system prioritize or rank these firms?,Firms will be prioritized based on a qualitative and quantitative ranking system that is client-driven.
Who else can access the data on the referral network, and how can we be assured of security and privacy?,